Niche Box Group Acquires Bicycle and E-Bike Insurance Specialist, Cycler

Specialist personal lines insurance provider Niche Box Group has today announced its acquisition of Next Generation Insurance Group, trading as Cycler — a dedicated bicycle and e-bike insurance brand. The move supports Niche Box’s strategy to expand its insurance offering, enabling bicycle cover to be offered stand-alone and embedded or as an add-on to core covers currently offered.

Cycler: A Specialist Brand for a Growing Market
Cycler was launched in 2021 and has established itself as a leader in specialist bicycle and e-bike insurance. Its products cater to cycling enthusiasts whose bikes and equipment often exceed the coverage limits of standard insurance policies. Alan Hickman will continue to lead the development of the brand.

Niche Box: Data-Led Innovation in Personal Insurance
Niche Box Group, founded in 2021 by a partnership of seasoned insurance professionals, focuses on innovative, data-led insurance solutions. The company has already launched successful products for Breakdown, Wedding and GAP Insurance.

Embedded Insurance for a 7 Million+ Cyclist Market
Cycler will continue to be the destination for dedicated cyclists seeking to protect their ride, whilst Niche Box will help Cycler to scale, and package its offerings into embedded insurance solutions. Cover that can be packaged together with existing insurance products by other insurers looking to best serve the UK’s 7 million+ cycling and e-bike users.

With high-end bicycles and e-bikes often costing thousands, and with 1 in 10 new bike purchases being an e-bike, Cycler helps bridge the gap between the bike’s true value and typical insurance policy limits. As an embedded solution, Cycler enables more comprehensive protection where standard cover falls short — delivering real peace of mind for serious riders.

Alan Hickman said, ‘It’s really exciting to be able to usher in a new era for Cycler alongside our friends at Niche Box. Both Cycler and Niche Box have been going from strength to strength, and together we’ll be able to build upon our success to date and ensure we’re the go to and best loved cycling insurance brand in the U.K.”.

Ben Trigg, Chief Operations Officer for Niche Box Group said, ‘We’re very excited to welcome Cycler into the Niche Box family. We’ve got big plans to help to continue to grow the exciting Cycler brand, and we would welcome insurers, brokers, retailers and manufacturers, looking to add or upgrade their offering to the many millions of UK cyclists to get in touch to see how Cycler can help support them.

For more information, or to discover how Cycler or Niche Box Group can support your business, please email marketing@nichebox.co.uk

Sources:
Statista - Cycling participation in the UK
Statista - E-bike market share in the UK